Stanley Capital Partners announces first Resource Efficiency Investment with Roboyo

2 October 2023, London Stanley Capital Partners (“Stanley Capital” / “SCP”), the specialist healthcare and resource efficiency private equity investor, is delighted to announce its strategic investment in Roboyo, the world’s largest specialist hyper-automation company. SCP will work in partnership with the existing private equity backers, MML Capital (“MML”) and the management team.

Roboyo is the market-leading independent consultancy company helping large corporates implement and manage a full spectrum of Artificial Intelligence (“AI”) powered automation technologies, creating hybrid human digital workforces and elevating enterprise performance gains from increments to multiples.

Through organic growth methods and a series of strategic acquisitions, Roboyo has grown to over 600 employees, across 15 countries and 4 continents. It provides services including conversational AI, IDP, LCNC and RPA technologies to clients including Santander, Heineken, Puma, DHL, Credit Suisse, Scania, ING and many others.

SCP is a fast-growing, European-focused, mid-market private equity firm with proven expertise in finding and creating value within the growth markets of Healthcare and Resource Efficiency. SCP’s proprietary research and precedent experience in the market were key factors that led to this successful investment. SCP’s research identified Roboyo’s leading position and ability to escalate the growth of its market share, in the ~$8bn p.a. Automation Service Provider market[1]. Corporate investment in hyper-automation services is forecast to grow at +30% CAGR[2] over the next 10-15 years, as companies seek to enhance efficiency, reduce operational costs and maintain competitiveness in a continually evolving business landscape.

SCP’s investment thesis, in partnership with MML and management, is to build on Roboyo’s existing market leadership as a proven consolidator and to accelerate this strategy. SCP brings capital, resources and incremental reinforcement, including potential integration benefits through SCP’s proven Transformation Team and Leader Network operating model.

This represents SCP’s first Resource Efficiency investment. AI and Automation will have a significant and positive contribution to avoiding emissions and reducing resource consumption globally. AI and Automation enable clearer and more precise strategies and accelerate their implementation, in a cost-effective way, with direct profit and climate impact. Combined, these products have the potential to remove up to ~10 Gt CO2e by 2050[3].

The investment adds further momentum to Stanley Capital’s already successful year and broader development following a series of senior appointments and promotions to its investment and operations teams respectively. See more via

James Brooks, Founding Partner and Head of Resource Efficiency at Stanley Capital Partners, commented:

We are delighted to announce this investment into Roboyo, with its market-leading position in a core sector for SCP and a significant moment in the development of Stanley Capital with its first commitment in the Resource Efficiency market. AI and Automation are the secret weapons to accelerate our ability to address climate change and successfully achieve the "do no harm" business models we need in place by 2050.

Simon Cottle, Founding Partner at Stanley Capital Partners, commented:

Roboyo sits in a space in which we have undertaken a significant amount of research and evaluation work over recent years in tandem with SCP Digital. We now look forward to embedding our digital, operational and M&A expertise, working with management and MML respectively to further develop Roboyo’s wide service offering through M&A and organic strategies.

Nicholas Hess, Co-Founder and CEO at Roboyo, added:

I am thrilled to welcome Stanley Capital Partners into the Roboyo organisation. We have the right partners to help us scale into new territories, not only in terms of geography, but also size, client offerings and acquisition targets. We are laser focused on becoming the number 1 go-to hyper-automation partner for companies seeking to achieve efficiency, productivity and employee satisfaction. Looking at where we are today and all the opportunities available, in a market that is rapidly evolving in front of our eyes, is what makes me proud to now develop quicker than ever before together with SCP as a new investor on our side.

William Stewart, Investment Director at MML Capital, concluded:

We are delighted to see Stanley come in alongside us as investors in Roboyo. Roboyo has made immense progress in establishing its position as the world’s leading hyper-automation services provider, since our initial investment in late 2020, with management having built out a client offering and geographical footprint that is unrivalled in the sector. With the benefit of Stanley’s involvement, this transaction will only enhance Roboyo’s ability to further capitalise on an extremely exciting market opportunity.

Jefferies acted as sole financial advisor to Stanley Capital on the transaction. Sidley Austin LLP served as legal counsel to Stanley Capital on the transaction. Deloitte LLP supported Stanley Capital with Financial, Tax, Operational and Technology due diligence.


[1] Source: Based on SCP’s commercial due diligence findings

[2] Source: Based on SCP’s commercial due diligence findings

[3] Source: World Resources Institute, Carbon Removal Insights

Stanley Capital Partners

Stanley Capital Partners is a European mid-market private equity firm using a research and technology-based approach to identify opportunities in the growing sustainable investment sectors of Healthcare and Resource Efficiency. Stanley Capital targets businesses with the potential of generating EBITDA of $25m to $150m. We partner with management teams, in majority and minority transactions, to transform and grow companies through technological change, operational change and market consolidation.

Stanley Capital was founded in 2019 by Simon Cottle, James Brooks and Patrick Hargutt and has a team of over 100 professionals working closely together with its Leader Network and investors, sector and technology partners.

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Roboyo is the world’s largest hyperautomation professional services company, now with locations in 24 cities, across 15 countries and 4 continents.

Founded in Germany in 2015 by former Deloitte and Capgemini consultants, its clients include many of the Fortune 1000 companies.

Roboyo helps clients to operationalize a full spectrum of AI-powered automation technologies, creating hybrid Human+digital workforces that elevate enterprise performance gains from increments to multiples.

This holistic approach to process automation helps businesses re-engineer enterprise operations, performing processes at many times the speed, a fraction of the cost and with zero errors, significantly improving both employee and customer experience.

This has earned Roboyo a reputation for successfully empowering companies to adapt to a rapidly changing operating environment and deliver next level business performance.

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MML Capital

MML is an international mid-market private equity investor focused on investing alongside exceptional management teams and working in partnership with them to deliver their bold expansion plans. Over the last 30 years, we have successfully invested in 150 businesses from our 4 global offices in New York, London, Paris and Dublin, with €2 billion of assets currently under management.

At MML, we create value from original thinking, designing deals which enable management teams to take the next step on their journey. We focus on a small number of investments where the business case is strong and the chemistry with people is right, and as an independent firm, our Partners take personal responsibility for our part in your success. In our experience, open minds mean better deals, so we take a fresh approach to every single investment, designing them to perfectly fit people, their unique businesses and personal aspirations.

For our investors, our tailored ethos provides access to a unique set of investment opportunities, delivering strong equity returns whilst protecting investor capital.

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